FULLCIRCLE 501(C)(3)
FULLCIRCLE 501(C)(3)
Communicating the Mission in a Web Redesign
I was the product manager for a team of 6 designers and developers on a multi-week client project. I led focus groups with the client's target demographics, developed the project framework, and crafted the redesigned identity.
TIMELINE
12 Weeks
Winter 2026
TIMELINE
12 Weeks
Winter 2026
ROLES
Product Manager
Web Designer
ROLES
Product Manager
Web Designer
TEAM
1 Product Manager (Me!)
2 Designers
3 Developers
TEAM
1 PM (Me!)
2 Designers
3 Developers
TOOLS
Figma
WordPress
Lottie
TOOLS
Illustrator
WordPress
Lottie
SKILLS
Product Management
Developer Hand-Off
Storytelling
SKILLS
Product Management
Developer Hand-Off
Storytelling
TIMELINE
12 Weeks
Winter 2026
TOOLS
Figma
WordPress
Lottie
ROLES
Product Manager
Web Designer
SKILLS
Product Management
Developer Hand-Off
Storytelling
TEAM
1 Product Manager (Me!)
2 Designers
3 Developers
FullCircle, a non-profit dedicated to connecting people to their family history and cultural heritage
Founded in 2021, FullCircle Experience 501(c)(3) is on a mission to build platforms that bring people together over their a shared cultural history. They are currently building a platform to efficiently plan family reunions.
However, FullCircle needed an updated website with improved searchability and organization credibility to increase their reach and gain more financial support.
However, FullCircle needed an updated website with improved searchability and organization credibility to increase their reach and gain more financial support.
Website redesign without a complete rebrand
FullCircle tasked the team to modernize their website to increase visibility without abandoning their existing brand identity.
Website redesign without a complete rebrand
FullCircle tasked the team to modernize their website to increase visibility without abandoning their existing brand identity.
Website redesign without a complete rebrand
FullCircle tasked the team to modernize their website to increase visibility without abandoning their existing brand identity.
Talking directly to the users
I initiated a meeting with FullCircle's independent consultants to better understand what the user base wants to see from visiting the FullCircle website.
Talking directly to the users
I initiated a meeting with FullCircle's independent consultants to better understand what the user base wants to see from visiting the FullCircle website.
Talking directly to the users
I initiated a meeting with FullCircle's independent consultants to better understand what the user base wants to see from visiting the FullCircle website.
PARTICIPANTS
6
PARTICIPANTS
6
PARTICIPANTS
6
MINUTES
60-90
MINUTES
60-90
MINUTES
60-90
TOTAL CARDS SORTED
114
TOTAL CARDS SORTED
114
TOTAL CARDS SORTED
114
Card Sort
During the focus group, I led a card sort test to quantify users' expectations for FullCircle's website navigation.
This data showed that the current information architecture does not match users' mental models.
Card Sort
During the focus group, I led a card sort test to quantify users' expectations for FullCircle's website navigation.
This data showed that the current information architecture does not match users' mental models.
Card Sort
During the focus group, I led a card sort test to quantify users' expectations for FullCircle's website navigation.
This data showed that the current information architecture does not match users' mental models.
Data-Informed Site Map
Using the quantitative data from the card sort and qualitative feedback from the user interviews, I created the information architecture for the new website.
Data-Informed Site Map
Using the quantitative data from the card sort and qualitative feedback from the user interviews, I created the information architecture for the new website.
Data-Informed Site Map
Using the quantitative data from the card sort and qualitative feedback from the user interviews, I created the information architecture for the new website.
PROBLEM 1
Crafting the Story and Mission
I worked on redesigning the "About" pages to highlight FullCircle's community, past accomplishments, and mission.
PROBLEM 1
Crafting the Story and Mission
I worked on redesigning the "About" pages to highlight FullCircle's community, past accomplishments, and mission.
PROBLEM 1
Crafting the Story and Mission
I worked on redesigning the "About" pages to highlight FullCircle's community, past accomplishments, and mission.
Before
2
2
3
1
2
2
3
1
2
2
3
1
Small "About" section with no overview of organization, reducing credibility
Uncommon terminology such as "Wisdom Circle" is not defined
Too much scrolling to view other teams, such as the "Governing Board"
After
2
3
4
2
3
4
2
3
4
Created +1 page entirely dedicated to the FullCircle's history and accomplishment
Describes each team, defining terms such as "Wisdom Circle"
Click through tabs instead of long scrolling to view other teams
Empowering quote
Created +1 Page Dedicated to the FullCircle Story
FullCircle has done a lot of work, that their previous website did not showcase. This redesign uses storytelling with accompanying graphic visuals to build credibility.
Created +1 Page Dedicated to the FullCircle Story
FullCircle has done a lot of work, that their previous website did not showcase. This redesign uses storytelling with accompanying graphic visuals to build credibility.
Created +1 Page Dedicated to the FullCircle Story
FullCircle has done a lot of work, that their previous website did not showcase. This redesign uses storytelling with accompanying graphic visuals to build credibility.
PROBLEM 2
Introducing Interactivity with a Storybank Map
To increase website shareability and to build a community around FullCircle, I led the team to design an interactive map feature.
PROBLEM 2
Introducing Interactivity with a Storybank Map
To increase website shareability and to build a community around FullCircle, I led the team to design an interactive map feature.
PROBLEM 2
Introducing Interactivity with a Storybank Map
To increase website shareability and to build a community around FullCircle, I led the team to design an interactive map feature.
PROBLEM 3
Long-Term Website Maintenance
One of the primary goals for this redesign was to update FullCircle's list of advisors (the Wisdom Circle). While we did an overhaul redesign, I worked with developers to also introduced a backend WordPress dashboard system to manage board members.
PROBLEM 3
Long-Term Website Maintenance
One of the primary goals for this redesign was to update FullCircle's list of advisors (the Wisdom Circle). While we did an overhaul redesign, I worked with developers to also introduced a backend WordPress dashboard system to manage board members.
PROBLEM 3
Long-Term Website Maintenance
One of the primary goals for this redesign was to update FullCircle's list of advisors (the Wisdom Circle). While we did an overhaul redesign, I worked with developers to also introduced a backend WordPress dashboard system to manage board members.
As Product Manager, I had to keep everyone on track
Tools like Notion proved to be helpful for task assignment and progress tracking.
As Product Manager, I had to keep everyone on track
Tools like Notion proved to be helpful for task assignment and progress tracking.
As Product Manager, I had to keep everyone on track
Tools like Notion proved to be helpful for task assignment and progress tracking.
Task assigned according to individual strengths and interests
After several 1:1 conversation and team meetings, I learned the team members' unique strengths and interests. I used this information to tailor the project and assignments to be best suited for each person.
Task assigned according to individual strengths and interests
After several 1:1 conversation and team meetings, I learned the team members' unique strengths and interests. I used this information to tailor the project and assignments to be best suited for each person.
Task assigned according to individual strengths and interests
After several 1:1 conversation and team meetings, I learned the team members' unique strengths and interests. I used this information to tailor the project and assignments to be best suited for each person.